How to Find the Best Online Sportsbook?


2024 has already been a magnificent year for professional sport with The Open Championship, Wimbledon, Women’s European Championships, and some memorable boxing bouts already in the bag. As we continue to race through the year, entering the last few weeks of summer, there’s plenty more to come and lots for fans to get excited about.

The English Premier League kicked off in early August, NFL begins next month, and we also have a huge world heavyweight title rematch between Oleksandr Usyk and Anthony Joshua.

Whether you are lucky enough to bag a ticket and take in your favourite sports and teams in person at the stadium or are planning on watching live on television, the chances are you are putting the finishing touches to your predictions. Will Manchester City make it three EPL titles on the bounce? Which team will win the Super Bowl 2024 in February? Will it be repeat or revenge in boxing as AJ looks to regain the belts?

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With sportsbook gambling on the rise, perhaps you are contemplating placing a bet on the year’s big winners. Watching live sports is something special, but it can’t compare to enjoying the show while boosting your balance.

Targeting a profit using your knowledge of sports is a pass time enjoyed by millions every month. But which is the best online sportsbook for That’s the question our team of gambling industry insiders provide an answer to in this useful article.

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Why it’s important to get it right

When you start out on your journey to find a bookmaker, you will quickly realise there are many options with already established names in the industry battling against new arrivals for your business. Many online sportsbooks look the same – or, at least, very similar – but there are important differences just beneath the surface, so keep digging. Find out as much as possible before placing your trust in a betting app.

Like any respected tradesperson, bettors are only as good as the tools they have at their disposal, with the right site giving you more ways to win and making it difficult to lose your stake. There are promotions, freebies and unique markets that take the power from the traders and put it into the hands of the bettor. A good bookie could boost your chances of making a regular profit, while a bad bookie could end up costing you.

What makes a great bookie

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There are many things a sportsbook needs for us to consider them great, but some features are more important than others. You want an eye-catching welcome bonus, such as a free bet or risk-free bet on your favourite sports. The odds offered should be generous, and you want to see loads of markets, including match winner and specials.

The website should be easy to use and modern, while the mobile app allows users to gamble on the go, putting an exciting sports bet at your fingertips. 24/7 customer service is a must to offer assistance if you should need it, and the promotions tab will be packed with offers, deals and price boosts. Demand the best from your bookmaker, and if they aren’t prepared to give you VIP treatment at every turn, there are lots of companies that will.

How to register your account

When you have chosen the sportsbook for you and are ready to start betting, there’s just one more thing to do – register. This takes only a few minutes to complete, and you can do it on your desktop computer or mobile. Follow the steps below to create an account, land the welcome bonus and start betting as quickly as possible.

Visit the homepage of your betting app and click the Register button, then fill in the form, providing your name, age, address and all other information. Decide on a username and password that will be required to access your account on all future visits, then make your first deposit and place a bet. The welcome bonus due to you will then be dropped into your account balance, with any free bets usually needing to be used within 72 hours. Check your bookie’s terms and conditions for more on this.

Las Vegas sportsbook

Placing a bet takes just a few seconds to complete, regardless of if you are gambling pre-match or in-play. When you have logged onto your account and deposited funds through one of the accepted means – usually debit cards, e-wallets, cryptocurrency or cash vouchers – you are now ready to make your gamble. It doesn’t matter if this is your first bet or if you are an experienced gambler; the process is the same and doesn’t alter too much (if at all) from bookie to bookie.

Start placing bets

The focus is on speed and convenience, with studies showing that bettors are more likely to exit a page without striking a bet if they have to go looking for the selection they want. If it’s buried away in an app that isn’t user-friendly, it often gets lost. The most popular firms keep things as simple as possible. That’s the key to their success.

On the navigation bar – usually along the top or down the left of the homepage – you will find all sports available to gamble on. These may be in alphabetical order or order of importance in terms of the number of bets placed. For example, you’ll find horse racing, soccer, greyhounds, American football and cricket at the top and bandy, athletics and water sports near the bottom. Click the sport you wish to bet on to progress to the next stage.


You will then see a list of competition outright betting and then upcoming fixtures. You can choose to bet on an outright, such as the Super Bowl or tonight’s live match. Choose your bet, then click the odds to add it to your bet slip. It’s now time to add a stake; check everything then; if you are happy, confirm. Your bet will become live and a cash-out value will be added to your bet slip.