Instagram customer acquisition strategy
Are you wondering how to build a community and acquire customers on Instagram? No 10,000 followers, no hours spent on Instagram. On your terms? Read on!
8 million Instagram users in Poland and 1 billion in the world. You can be sure – your client is on Instagram. But what to do to find it there?
As an online business owner, the question “what do you have to do to find customers on Instagram?” – Most would answer: have more observers. Someone else would say you must have great photos. I am not denying that – both good content and a buy Instagram followers Australia are important elements of your brand-building strategy on Instagram. The truth is, neither the number of followers nor the photos matter if you don’t know how to take advantage of the opportunities Instagram offers as a tool to build an engaged community: followers and leads. So, what, you ask, if not the number of followers and if not, the beautiful photos will allow you to turn Instagram the place where you get customers? Read on!
Determine the profile of the ideal observer
Start by defining the profile of your ideal follower, which is the profile of the person you are posting content to on Instagram. Who is your ideal observer? This is the same person as your client. I’ll be completely honest with you – if you don’t know who this person is yet and what they need from you, it will be hard for you to sell anything online. Not only on Instagram. Your success depends on knowing the customer’s profile and creating content that serves that person.
If you clearly define the profile of your ideal client, I promise you that any content you create will hit the nail on the head. For example: if the profile of your ideal observer is a woman who loves jewelry, dreams of a luxurious life, a comfortable car, and spends holidays in five-star hotels, your content, what you say, and how you say will be completely different than to the person who most eagerly spends his free time in nature, practices yoga, is interested in meditation, and spends his holidays in a tent.
Offer value to your audience
After realizing who your follower is, think about what brand do you want to be? Who are you, what do you want to give to your customers? Many companies focus on selling a product, for example, socially go is a brand that helps its customers are successful.
What does it mean to help clients? Answer their questions, inspire and motivate in the context of your proposal. If you design gardens, show that it doesn’t have to be expensive. You are a photographer, show how the client can prepare for a session with you. If you are a coach, motivate, show how, refute the misconceptions of recipients, help them achieve what they want. Anything that matters to your client and goes to his needs, pain, and dreams.
Post content regularly every week.
Post your content on Instagram feeds not once a month, not once a week, but several times a week. Instagram is a relationship marketing platform. Your key task is to maintain a good relationship with your followers. If you don’t show up on Instagram regularly, your followers will probably forget about you.
Publish valuable content for your ideal followers: educate, show what you are doing, what are your results, show what you are doing now and what your business looks like. Many people active on Instagram focus on quick ways to get followers. Instead of the person for whom they keep their profile. Focus on giving value to your current observers. Satisfied observers will be your ambassadors. They will share your content and recommend you to their friends in real life.
Take time once a week to prepare a content package for the next week, schedule publication in one of the free applications (Panoply or PLANN). As a busy person, you don’t have to think about preparing your content anymore – it is already waiting to be published.
It is worth remembering that what you publish is content that is relevant to your brand and proposition. For example, you shouldn’t create content about cute kittens if you sell online courses just because you know cute kittens work well on Instagram. Find a way to create content that fits the needs of the ideal follower profile. Yes, you are helping others – while serving your business. Because it is companies focused on help that sell the most.
Engage with the content your client publishes
Many people publish posts every day, hoping that thanks to the hashtags they contain, their potential customers will find their way to their profile. This costs a lot of time and is far less effective than engaging with your client’s content. My tip publishes less and engages more! Imagine it: if you engage at least 10 people on the profiles every day, after a month you contacted 300 potential clients. Wow!
Optimize your profile
Do you know the five-second rule? If within these 5 seconds, a person does not understand what you are offering and how you can help them, you will lose the chance to make contact = sale.