How to Properly Use Banners & Flags for Business Promotion


There are a lot of different ways in which you can promote your business. With most of the businesses moving online, most of the promotion is done on the Internet. Although internet marketing is cheaper and more accessible, it doesn’t have the payback as the regular type of marketing such as banners, flags, stands, etc.

In this article we are going to talk about the benefits of banners and flags for business promotions and why it is essential to use them today, despite the fact that we are living in a digital world.

Banners are Inexpensive


Compared to some other promotion strategies banners require only a one-time cost to produce and purchase. Once you create a desired banner you can use it for years to come. Also, unlike the other advertisements, banners and flags can be easily transported for the events that are taking place in your area.

On the other hand, digital marketing has its perks but there are ongoing costs that you can never reduce. You constantly need to work on your campaign, change it and perfect it to be up-to-date with what’s going on in the world.

Banners on the other hand are a great investment for your brand and you can use it for as long as you like. Having said that, it is important to note that we are not downgrading digital advertising – it is equally important to be active on all fronts.

Hang A Banner Outside of Your business

Banners are a great way to make your business or your store recognizable. You can create multiple banners and place them on several locations around the city, but one of these should be right above your entrance.

By posting a hanging banner on the building or a vinyl banner in from of the entrance, your business will be much easier to spot and locate. If the text you created is witty, you will be able to draw a lot of attention.

In case you need any assistance with creating custom banners, you can always visit They can help you with different advertising signage to promote your business or services.


One of the things that makes the banners one of the best advertising tools is the fact that they are adaptable. You can choose banners in various shapes, sizes and made from different materials. All flags and banners can be custom made – from long and thin to knife-shaped, which are both perfect for various events and fairs.

When it comes to flags, they are slightly different. There are usually one or two different flag shapes, but the hardware that you get with it can last for years. Later on, you can create new flags whenever you want and alternate between the different designs.

Just like banners, flags are portable and you can transfer them to any location.

Placing the Flags

Placing the Flags

Flags are usually placed in front of your business and they are a great way to draw attention from far away. Anyone who is going towards you is going to see the flag first. This is a nice way to set up your position.

Flags are a great way for restaurants and cafes located on the beach. They can really help them stand out, plus they look nice when it is a bit windy.

Last but not least, flags are perfect for various events and fairs where other businesses participate and present their products or services.

Visuals that are Weather Resistant

The purpose for using flags is to draw attention to your business and to stand out if there are similar business around you. Banners and flags come in different sizes, so you should discuss the size with the company who will supply you with the promotional materials.

However, other than size, there are different materials that you can consider. While most flags and banners come with Plastic PVC, there also a lot of fabric banners. Not all the materials are rain-resistant, so in case of a storm, you will need to put your flags and banners to safety.

That’s why going with the weather resistant materials is much better because you can leave your things outside and not worry that they will get damaged in the rain or snow. That means that banners and flags are a great choice for outdoor advertising.

Mini Banners for Desks

Not all banners need to be massive and used outside. There are smaller banners and flags that are used for waiting rooms, lobbies, conference rooms and halls. These banners are made to fit the countertops and side tables and they are usually mounted on a small metal base that keeps them fixed. You can always move them to another table or wherever you need them to be.

This banner could be the brand name or a company logo – simple, yet effective and it is quite useful if you manage on placing these in various buildings where a large number of people go through every day.

Street Banners

Street Banners

Last but not least, you can place some banners on sign or lampposts that are located on the roads. Usually, there are about a dozen of these that get placed so that people who are driving cars see them. However, one large banner may do the work because it will be enough to capture everyone’s attention.


Flags & banners are a great way to advertise your company because they are continually visible and you can move them around however you want. Furthermore, they come in different shapes and sizes and finding a company who will make them shouldn’t be a problem. All you have to do is have some ideas on how you would like your banners to look and let them figure out the rest.

Combining this type of advertising with digital marketing is a great way to increase sales and improve visibility. Banners and flags are much needed because not everyone will click on the ads online and these are used to solidify your brand and make it stand out.